Endy Press Kit
Got questions? We've got answers. Learn about Endy's story, founders, social mission, and more. Plus, get in contact with Endy's PR team.

Press Kit

Press Kit

Our Story

Endy was born in 2015 when co-founders Rajen Ruparell and Mike Gettis had a radical idea: What if getting a better night’s sleep could be as easy as ordering a new pair of shoes?

From the start, Mike and Rajen set out to create a sleep company by Canadians, for Canadians. One that would offer uncompromising comfort, quality, and convenience. One that would put Canadians first.

Mike spent thousands of hours ‘geeking out’ over foam to design an innovative, Canadian-made mattress that could also be compressed, rolled, and shipped across the country in a compact box. Meanwhile, Rajen got to work building a seamless e-Commerce distribution model, ensuring Canadians from coast-to-coast could get the sleep they need at the click of a button.

What’s behind our obsession with sleep? It all comes down to that invigorating feeling of waking up on the right side of the bed. There’s simply nothing like it. We spend nearly a third of our lives in bed, yet only half of Canadians report waking up refreshed in the morning. Endy set out to change that.

We believe a night spent dreaming can make the world a happier, healthier, and more productive place. We also believe a better night’s sleep should be accessible to all. That’s why, since our launch, we’ve donated thousands of mattresses to families and individuals in need across Canada.

A better slept Canada is a better Canada—full stop.

We handle the details so you can rest easy.


Got questions?
We’ve got answers.


Sarah Feldman
PR & Communications Director


229 Yonge St
Suite 305
Toronto, ON | M5B 1N8

Founder Bios

Rajen Ruparell,

Mike Gettis, CEo

High-Res Photos

Fact Sheets

More About Endy

Company Timeline

Social Mission

Press Releases

Endy opens The Endy Lodge, an immersive retail activation in downtown Toronto

TORONTO (April 10) — Start spreading the snooze: Endy, Canada’s leading online mattress brand, has opened its first-ever immersive retail experience, called The Endy Lodge, in downtown Toronto at Stackt market (28 Bathurst St, Unit 1-109).

Endy, Canada’s leading online mattress brand, launches national showrooms in partnership with Urban Ban

TORONTO (Feb 13, 2018) — Endy and Urban Barn partner to bring Canada’s favourite mattress to 37 select stores across Canada. Now, customers can try the Endy Mattress in-store before purchasing online, while still enjoying the benefits of Endy’s in-home 100 Night Trial.

Canadian mattress company Endy to be acquired by Sleep Country Canada in landmark $89 million deal

TORONTO (Nov 29, 2018) — Endy, Canada’s leading online mattress brand, today announced it has signed an agreement with Sleep Country Canada Holdings Inc. (“Sleep Country” or “Sleep Country Canada”) (TSX: ZZZ) to be acquired for approximately $89 million.

Endy named Canada’s fastest growing retail company on the 2018 Startup 50

TORONTO (Sept 13, 2018) — Canadian mattress brand Endy has been named Canada’s fastest-growing retail company, and the 4th fastest growing company overall, on the 2018 Startup 50 list…

Jose Bautista invests in Toronto-based Endy, one of Canada’s fastest growing mattress brands

TORONTO (Aug 28, 2018) — Endy announced today that Jose Bautista will join the team as an investor in the company. The former Toronto Blue Jays icon and six-time MLB All-Star pursued an investment in Endy […]

Endy announces investment in Western Canada with new distribution centre, enriched customer experience

TORONTO (June 21, 2018) — Endy, Canada’s leading online mattress brand, is excited to announce the opening of a new distribution centre in Western Canada, which will cut shipping times in half across the region […]

Endy first Canadian brand to “roll out” Sponsored snapchat 3D World Lens through Snap Ads

TORONTO (Mar 9, 2018) — Endy, Canada’s leading online sleep brand, is excited to partner with Snap Inc. to deliver the first Snap Ads in Canada to ‘swipe up’ to a branded 3D World Lens […]


Let's Chat.

Unless we’re sleeping, we’re here to connect. Get in touch for interview and speaker requests. Additional images and b-roll available upon request. Feel free to also email us directly at sarah@endy.com.

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